AT&T +

Tribeca Film Festival

Project: Tribeca Film Festival's previous sponsor was all about exclusivity but AT&T wanted to get everyone involved. So we developed a platform around the idea of Film For All. We called on NYCers to vote for their favorite movie. The winner would have a public screening in all 5 boroughs. A live feed put the voters' twitter profile pics and movie of choice up in lights with a building projection in downtown NYC. In addition we ran spots featuring local (and global) celebrities telling about their favorite flicks.

Role: Senior art director with Partners + Napier