The Smarter Planet Campaign was one of the most exciting project that I’ve been able to work and I was lucky enough to be a part of it from the beginning.

Later I helped to extend the enterprise campaign to their midmarket business clients. Since 60% of the world's GDP IBM wanted to show their constituents just how valuable they were by developing a campaign that differentiated itself from the enterprise sector. I was part of a team that directed and designed a branding system that was specific to midmarket companies within the larger Smarter Planet campaign. We created content around real company case studies and infographics for each solution and product.

Role: Senior art director and designer with Ogilvy & Mather