Smarter Planet Branding

Project: Because, mid market businesses make 60% of the world's GDP IBM wanted to show their constituents just how valuable they were by developing a campaign that differentiated itself from large enterprise. I was part of a team that directed and designed a branding system that was specific to mid market companies within the larger Smarter Planet campaign. We created content around real company case studies and infographics for each solution and product. See the case study at the bottom.

Role: Senior art director and designer with Ogilvy & Mather