A Fresh Perspective

Project: Why train an AI in the art of human debate? So it can give us an unbiased look at things from all sides. When the capabilities that fueled IBM’s Project Debater became available as part of IBM Watson for the first time, IBM needed a fresh way to help businesses understand the value of an AI that can debate. Built to run during the current US political debates, the Fresh Perspective campaign was designed help people look at AI in a new way and act as a kind of visual anecdote to the polarizing times we’re in.

Role: CD with Ogilvy with writing partner Anne West