Smart loves problems

Project: We created a campaign for IBM’s new platform, Smart Loves Problems, that empathized with companies boxed-in by other inflexible cloud providers. To further show IBM’s flexibility, we made sure the campaign lived everywhere from a 60-second hero TV commercial, to 6-second online spots, to social GIFs. 

NOTE: I fought really hard for that cat butt. 

Role: ACD with Ogilvy with writing partner Anne West

Partnered with The Mercadantes